Oh, wait, that's not from the 1980s - its from last week. What is going on?
Bill Ford, executive chairman, put it this way when I talked with him Tuesday:
“It’s all about fairness, really,” he said. “I think what this country went through to re-establish our manufacturing base when we almost lost it. … For us now to give that away in a bad trade agreement makes no sense to me.
“I think manufacturing in this country matters a lot,” Ford continued. “It matters to this area. We’re not only just getting back on our feet, but as you know, really hitting on all cylinders. We’re hiring lots of Americans for both blue-collar and white-collar jobs. But a bad trade agreement could jeopardize that, and we will not let that happen.”
Ford executives are rightly proud that their company — without a federal bailout — took steps to right-size itself, boost productivity, rebuild its credit rating and revamp its product lineup to be competitive with the world’s top automakers.
But then, since last November, they’ve watched as their company’s Japanese rivals got a huge boost from a drop of nearly 20% in the value of the Japanese yen compared to the U.S. dollar.
Certainly the fall in the Yen is helpful for Japanese exporters. According to the Washington Post's Neil Irwin:
It’s been a good year so far for automakers. And it’s been an even better year for Toyota. The company reported its second-quarter earnings Friday, which included this whopping number: Sales were up 14 percent over a year earlier. The company hiked its estimate for 2013 earnings by 8 percent. And operating profit rose 88 percent.The yen has depreciated about 25% relative to the dollar in the past year:
The results were enough to spark a 6 percent rise in Toyota’s U.S.-listed shares, and surely to strike fear in the hearts of Toyota’s competitors. As Bloomberg news points out, while Toyota was edged out by General Motors in number of cars and trucks sold, it recorded more than three times the profit....
Of the 272 billion yen in higher earnings that Toyota reported Friday, 260 billion are attributable to foreign exchange swings, according to Toyota’s own estimates. Toyota has taken advantage of costs that are now 25 percent lower on the global marketplace (at least for those cars and parts built in Japan, rather than in satellite plants elsewhere).
Is this "currency manipulation" as some in Detroit and Washington would have it? The most straightforward explanation of the yen's decline would be a more expansionary monetary policy under the new Bank of Japan Governor, Haruhiko Kuroda (appointed by the new government of Shinzo Abe). One of the effects of expanding the quantity of money is to reduce the value of it, both domestically (inflation) and relative to others (depreciation), and since currencies are traded in financial markets, the effects of expansionary policies can show up quickly in exchange rates (indeed, markets are forward-looking, so only a change in expectations is needed). In the case of Japan, which has suffered from deflationary sluggishness for a couple of decades now, a shift to a more expansionary policy regime seems appropriate.
Taking a longer view, the recent decline is partly retracing the yen's appreciation during the financial crisis (when, even more than the dollar, it was seen as a "safe haven") and afterwards, when the dollar was falling due to the Fed's "quantitative easing" expansionary policies.
Of course, even if one takes the view Japan is (unfairly) "manipulating" its currency, there isn't really a mechanism to do anything about it. Mirroring the divide in the economics profession where "international trade" is studied by microeconomists and exchange rates ("international finance") is the province of macroeconomists, the world has separate institutions for dealing with "trade" problems and "monetary" ones. If a country attempts to boost net exports with a tariff, its trading partners have recourse to the WTO (and, in many cases, provisions of preferential trading agreements as well). Doing the same thing through currency depreciation, well... the institution that has purview over exchange rates, the IMF, doesn't really have any mechanisms to settle grievances, so government officials are left to hector each other, and, on rare occasion, agree to coordinated policies.
In the case of the relative lack of US presence in the Japanese auto market, which has been consistent throughout the ups and downs of the yen-dollar exchange rate, the culprit (to the extent its driven by policy, not consumer preferences) is more likely in "non-tariff barriers" (NTBs). While tariffs are easy to see, analyze and bargain over, imports can be impeded in more subtle ways that are more difficult to identify and deal with. Often, what some see as a non-tariff barrier can be defended as a safety or environmental regulation. In his "proposal to level the playing field" this is how Sander Levin (D-MI; my old congressman) characterizes Japan's auto sector NTBs:
These barriers have included: a discriminatory system of taxes; onerous and costly vehicle certification procedures for imported automobiles; a complex and changing set of safety, noise, and pollution standards, many of which do not conform to international standards and add significant development and production costs for automobiles exported to Japan; an unwillingness by Japanese dealerships to carry foreign automobiles and insufficient enforcement of competition laws to address anti-competitive practices; zoning restrictions that make it difficult, if not impossible, to establish new dealerships in important markets; and exclusionary consumer preferences shaped by decades of government policies directed at promoting the national car companies.Of course, that's not exactly an unbiased source (methinks "exclusionary consumer preferences" a bit of a stretch). The occasion for Levin's proposal is Japan's entry into the negotiations over the "Trans Pacific Partnership" (TPP) trade agreement. Overall, these preferential trade agreements are somewhat of a mixed bag. They represent a "deeper" form of integration than the WTO and, as such, tend to extend further into areas typically thought of as "domestic" policy and may include such things as harmonization of regulations. Whatever else one may think of it, the TPP negotiations may therefore be a good vehicle for addressing NTBs. The US Trade Representative's office is promising to work on it, and already claiming some progress:
On April 12th, Japan announced its unilateral decision to more than double the number of motor vehicles eligible for import under its Preferential Handling Procedure (PHP), a simpler and faster certification method often used by U.S. auto manufacturers to export to Japan. In the near term, U.S. auto producers will be allowed to export up to 5,000 vehicles annually of each vehicle “type” under the PHP program, compared with the current annual ceiling of 2,000 vehicles per vehicle type. The United States and Japan have agreed to address a broad range of non-tariff measures in Japan’s automotive sector –including those related to transparency in regulations, standards, certification, “green” and new technology vehicles, and distribution – in a bilateral negotiation parallel to the TPP talks. In addition, they agreed to negotiate a special motor vehicle safeguard provision, as well as a mechanism to “snap back” tariffs as a remedy in dispute settlement cases.Moreover, it appears that the Abe government plans to use the TPP as a cudgel to overcome domestic resistance to various domestic "reforms" that it wants to achieve as part of the "third arrow" of Abenomics.
Nonetheless, I don't think the US automakers should expect a big increase in the number their products cruising the roads of Japan anytime soon. Issues of "currency manipulation" and non-tarriff barriers are invariably sticky ones - separating currency manipulation from valid monetary policy is subjective, and distinguishing legitimate regulations from disguised trade barriers is often very tricky. Voluntary export restraints, anyone?
The post title is a reference to this, from the 80s.