Showing posts with label culture. Show all posts
Showing posts with label culture. Show all posts

Wednesday, August 22, 2007

For Those About to Optimize

We Salute You.

Some people believe Mozart makes you smarter, but does AC/DC make you more rational? This study by Robert Oxoby of the University of Calgary exposed subjects to the music of AC/DC during an economic experiment called the "ultimatum game." The outcomes were found to be less efficient when the subjects listened to AC/DC under original frontman Bon Scott than under Brian Johnson, who replaced Scott in 1980. From the conclusion:
Our analysis has direct implications for policy and organizational design: when policymakers or employers are engaging in negotiations (or setting up environments in which other parties will negotiate) and are interested in playing the music of AC/DC, they should choose from the band's Brian Johnson era discography.
Yes, its a joke. But as the Chronicle of Higher Education reports, many people, including Steven "Freakonomics" Levitt, did not recognize it as such. Hmmmm...